Other YouTubers got in on the fight, too, with some buying radio and display advertising.Īs with many other oft-repeated phrases online, “subscribe to PewDiePie” became a symbol, a meme, unto itself. Kjellberg jokingly rallied his fans to stave off T-Series, even going so far as to make a comedic diss track to play up the competition. Last year, T-Series, a music label and film production company based in India, emerged as a threat to PewDiePie’s top-ranked status on YouTube. To achieve those ends, the gunman, who has not been officially identified, used a meme born out of a competition for YouTube dominance. Kevin Roose, a columnist for The New York Times, wrote on Friday that the message may have served two purposes: to inflame political tensions and to serve as a knowing nod to those who might be watching the gunman’s actions with approval. There’s more to the gunman’s words - “subscribe to PewDiePie” - than meets the eye.
Kjellberg earned $15.5 million last year. According to Forbes, a sponsored video with PewDiePie can cost up to $450,000. Kjellberg remain relevant and sought after by advertisers.
Though edited, the videos carry an intimate, unguarded aesthetic that has helped Mr. Kjellberg has amassed a following of 89 million YouTube subscribers over the past decade with videos that feature a mix of comedic rants, commentary and video game narration.
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